Diploma of Digital Marketing
Provider:
Course Code:
10931NAT
CRICOS Code:
106574C
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fees:
AUD 12,000 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
8 intakes per year
Course Overview
A vital component to the success of growing businesses within today’s technology-driven market, this Diploma of Digital Marketing introduces its students to the foundational knowledge of a range of digital tools that support digital marketing strategies.
By undertaking this diploma of digital marketing, you will learn the many aspects of digital marketing, such as social media, search engine optimisation and content marketing, while also developing the skills to apply this knowledge to create real-life success-driven outcomes.
As a student of this course, you will develop the fundamental skills to design data-driven digital marketing strategies, analyse key web metrics, and develop effective, real-world solutions that businesses seek to grow.
Course Structure
The following units will be taught:
- NAT10931003 Facilitate organic and earned marketing
- NAT10931002 Plan and conduct performance marketing
- NAT10931001 Conduct omnichannel marketing
- NAT10931004 Apply marketing automation
- NAT10931005 Test to optimise performance
- BSBMKG555 Write persuasive copy
- BSBMKG546 Develop social media engagement plans
- BSBMKG547 Develop strategies to monetise digital engagement
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Completed Australian Year 12 or equivalent |
| Academic Entry Requirements | Every student will have an initial interview to assess their individual learning needs and their language, literacy and numeracy skills. |
| Minimum Age to Apply | Be aged over 18 |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | IELTS 5.5 English language equivalence if a non-native English speaker |
Career Opportunities
- Social media planner
- Digital communications manager
- Digital media buyer
- Digital content coordinator
- Digital copywriter
- Marketing automation specialist
- Digital Marketing Specialist