MSc in Marketing
Course Overview
The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.
By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.
The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.
Course Structure
- Management Strategy (Mandatory)
- Business Innovation & Enterprise (Mandatory)
- Accounting Information for Managers (Mandatory)
- Research Methods (Mandatory)
- Supply Chain Operations (Mandatory)
- People and Organisations (Mandatory)
- Marketing Management (Mandatory)
- Work Based Learning Research Project (Mandatory)
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Possess a minimum Level 8 Honours Degree in Business or equivalent, with at least a second-class honours (2.2). A minimum of 30 credits in marketing or marketing-related modules is required. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | IELTS (Academic)
|