MS in Consumer Analytics
Provider:
Course Code:
LIM - MSCA
Qualification Level:
Masters
Course Area:
Management and Commerce
Duration:
1-Year
Study Mode:
Full Time
Location:
New York, New York, United States of America
Course Fees:
Send Enquiry
Delivery Mode:
On Campus
Target:
International
Intake:
-
Course Structure
The Consumer Analytics curriculum consists of a mix of analytics, marketing, and customer experience courses. You’ll learn about consumer behavior, data collection, predictive modeling, market research, and more. Sample courses within the program include:
- Data Analysis
- Advanced Marketing Metrics
- Data Visualization and Communication Graphics
- Research Design and Applications for Data
- Strategic Marketing Management
Career Opportunities
Potential job titles for graduates with a master’s in Consumer Analytics include:
- Brand Analyst/Brand Manager
- Consumer Insights Analyst
- Customer Relationship Manager
- Digital Marketing Analyst
- eCommerce Analyst
Internship or Work Placements
Advanced data skills and real-world experience are a winning combination. Plus, the industry connections you can establish by completing an internship can help take your fashion business career to new heights. Consumer Analytics students have interned at a wide range of fashion and lifestyle companies, including:
- Clarins USA
- ICER Brands
- Valentino
- The Luxury Marketing Council