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Master of Science in Marketing

Provider:
Webster University
Course Code:
WU-MSM
Qualification Level:
Masters
Course Area:
Management and Commerce
Duration:
18 - 24 Month
Study Mode:
Full Time
Location:
Webster Groves, Missouri, United States of America
Course Fees:
USD 26,280 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
-
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Course Overview

Marketing powers global commerce, brand awareness, advertising campaigns, consumer spending, market research and social media — it's at the heart of it all.

Become a leader in an industry that rewards strategy, solutions, insights and problem solving. The Walker School of Business & Technology’s MS in Marketing degree will prepare you to analyze marketing challenges, apply analytical tools and techniques, and formulate effective marketing solutions within complex, real-world business settings.

If you’ve already earned your undergraduate degree — whether in business or another area — and you’re interested in obtaining a focused master’s degree in business, our marketing graduate program is ideal for you.

Course Structure

Core Courses

MRKT 5000 Foundations of Marketing Strategic Thinking (3 hours)

MRKT 5610 Marketing Channel Management (3 hours)

MRKT 5720 Promotional Management (3 hours)   

MRKT 5730 International Marketing (3 hours)

MRKT 5740 Management of850 Marketing Research (3 hours)   

MR960 Marketing Management (3 hours)

MRKT 6000 Integrated Studies in Marketing (3 hours)

Elective Courses

Students choose 3-6 elective courses from the following list:

NPLR 5020 Essentials of Marketing and Resource Development in Nonprofits (3 hours)

ADVT 5410 Fundamentals of Branding (3 hours)

CSDA 5110 Analytics Programming with R (3 hours)   

CSDA 5310 Data Visualization (3 hours)

CSDA 5330 Machine Learning for Predictive Analytics (3 hours)   

CSDA 5430 Predictive Analytics (3 hours)

BUSN 6160 Integrated Business Processes and ERP (3 hours)

MNGT 5670 Managerial Leadership (3 hours)   

Note: If the requisite course MRKT 5000 is waived, the student must choose an additional elective course.

Emphasis Areas

The MS in Marketing program offers two emphasis areas:

Analytics Emphasis (42 credit hours)

Emphasis-Specific Required Courses:

CSDA 5110 Analytics Programming with R (3 hours)

CSDA 5310 Data Visualization (3 hours)

CSDA 5330 Machine Learning for Predictive Analytics (3 hours)

CSDA 6010 Analytics Practicum (3 hours)

Digital Marketing Management Emphasis (39 credit hours)

Emphasis-Specific Required Courses:

MRKT 5570 Marketing in Electronic Commerce (3 hours)

MRKT 5750 Management of Social Media (3 hours)

MRKT 5790 Digital Marketing Strategy (3 hours)

Entry Requirement

Admission Requirements
Academic Entry Requirements

For Undergraduate Students:

  • Complete the online application (no fee required).
  • Submit official transcripts and diplomas, along with English translations.
  • Submit proof of English proficiency (TOEFL, IELTS, Duolingo, or equivalent).
  • Provide an essay (300-500 words) or a resume.
  • Apply at least 10 weeks before the start of the term.

For Graduate Students:

  • Complete the online application (with a $50 fee).
  • Submit official transcripts and diplomas, including English translations.
  • Provide proof of English proficiency (TOEFL, IELTS, Duolingo, or equivalent).
  • Submit a 300-500 word essay or a resume.
  • Apply to either the St. Louis or San Antonio campus (for face-to-face or hybrid programs)
Language Requirement
IELTS Score (Minimum) 6.0
TOEFL-IBT Score (Minimum) 80

Career Opportunities

Brand Manager

Product Development Manager

Digital Marketing Manager

Social Media Marketer

Sales Manager Specialist

Nonprofit Marketing Specialist

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