Marketing
Course Overview
The ability to communicate effectively to one’s audience is a hallmark of an effective leader. Marketing majors at Concordia University Chicago nurture this ability and develop an entrepreneurial mindset, which includes thinking creatively, a willingness to take risks, leadership skills, openness to new ideas, and the knowledge to critically evaluate opportunity and innovation.
Course Structure
MKT-2101: 21st Century Concepts of Marketing (3 hours)
MKT-2105: Essentials of Digital Marketing (3 hours)
MKT-4000: Marketing Research (3 hours)
MKT-4110: Advertising (3 hours)
MKT-4130: New Product Development (3 hours)
MKT-4140: Global Marketing (3 hours)
MKT-4150: Consumer Behavior (3 hours)
MKT-4160: Retailing (3 hours)
MKT-4210: Demographic Analysis (3 hours)
MKT-4540: Marketing Communication (3 hours)
MKT-4910: Special Topics: Marketing (3 hours)
Entry Requirement
| Language Requirement | |
|---|---|
| TOEFL-IBT Score (Minimum) | Direct admission No ESL courses required TOEFL iBT or TOEFL iBT Special home edition: Score 90 or higher, with a minimum combined score of 34 for speaking and writing. ESL courses required with option for credit TOEFL iBT or TOEFL iBT Special home edition: Score between 75 and 89 with a minimum combined score of 34 for speaking and writing. To ensure your TOEFL results are forwarded directly to Concordia University, you must indicate 0956.00 as the “Institution Code” when you write the test. Concordia does not use the "My Best Score" superscore result.
|
| IELTS Score (Minimum) | Direct admission
No ESL courses required
IELTS score of 7 or higher, no component score under 5.5
ESL courses required with option for credit
IELTS score of 6.5 or 6 and in both cases, no component score under 5.5 |
| CAE Score (Minimum) | Direct admission
No ESL courses required
C1 Advanced or C2 Proficiency: min. score 190 with no part under 165
ESL courses required with option for credit
C1 Advanced: min. score 175 overall with no part under 165 |
| PTE Score (Minimum) | Direct admission
No ESL courses required
Minimum overall PTE academic score of 61 with a minimum of 46 in speaking and writing.
ESL courses required with option for credit
Minimum overall PTE academic score of 50 with a minimum of 46 in speaking and writing. |
Career Opportunities
Career Opportunities
- Network Consultant
- Technology Officer
- Information Officer
- Management Information Systems
- Director of Information Technology
- Project Manager
- Computer Programmer
- Systems Designer
- Facilities Manager
- Software Publisher
- Computer Scientists
- Support Scientists
- Systems Analyst
- Engineer
- Database Administrator
- Web Developer