E-commerce and Online Business Management
Course Overview
Doing business online has become absolutely essential to nearly every organization. Even if a company does not actually sell their products or services online, they will still likely need social media profiles and a website.
E-commerce has made it easier than ever to buy and sell products or services online, but it has also created a number of challenges for businesses. They may be asking themselves questions such as, “How can we succeed in such a competitive environment?”, “How and where should we invest our marketing budget online?”, “How do we sell our products online?” and “What are the best practices to create engagement with our clients?”.
Trebas Institute Quebec Inc.’s E-Commerce and Online Business Management program will provide you with all the knowledge and skills necessary to answer these questions and more. Whether you want to get a job at an organization or be your own boss and go the entrepreneurial route, this program will allow you to thrive in the online realm.
Become highly proficient in digital marketing strategy, social media management, and starting and running an online business. Study using industry-standard software programs and online platforms, with a curriculum that is constantly updated to give you an edge in the job market.
Course Structure
Term 1
- Introduction to Digital Marketing – 60 hours
- Introduction to Accounting – 60 hours
- Starting an Online Business – 60 hours
- Business Auditing and Reporting – 60 hours
Term 2
- Social Media Management – 60 hours
- Online Customer Service – 60 hours
- Sales and Marketing Representation – 60 hours
- Spreadsheets and their Applications – 45 hours
Term 3
- Digital Business Law – 45 hours
- Sales Force Management – 45 hours
- Online Promotion and Digital Advertising – 60 hours
- Online Accounting Software – 60 hours
Term 4
- International Trade in the Digital Age – 45 hours
- Business Data and Market Research – 75 hours
- Promoting an Online Store – 60 hours
- Business and Sales Presentations – 45 hours
Term 5
- Creating an Online Marketing Plan – 75 hours
- E-commerce and Online Business Management Internship – 135 hours
Entry Requirement
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | For programs where the language of instruction of English, the language proficiency tests accepted are: International English Language Testing System (IELTS): 5.5
Test of English as a Foreign Language (TOEFL) IBT: 55 Cambridge English Language Assessment: 162 Canadian Academic English Language (CAEL): 40 PTE Academic: 42
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| TOEFL-IBT Score (Minimum) | For programs where the language of instruction of English, the language proficiency tests accepted are:
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| PTE Score (Minimum) | For programs where the language of instruction of English, the language proficiency tests accepted are:
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Career Opportunities
Our graduates pursue successful careers in the following roles:
- Digital marketing consultant/strategist
- Digital marketing manager
- Digital account manager
- Social media manager
- Advertising consultant
- Marketing director
- Marketing coordinator
- E-commerce consultant/strategist
- Online store manager
- Online sales manager