Diploma of Marketing and Communication
Provider:
Course Code:
BSB50620
CRICOS Code:
105749D
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
BRISBANE CITY, Queensland, Australia
Course Fees:
AUD 5,600 Per Course
Delivery Mode:
On Campus
Target:
Domestic, International
Intake:
February, April, May, July, August, October, November
Course Overview
The Diploma of Marketing and Communication is the next step in your pathway to network and create global communications. Students participate in practical business situations which involve innovation and creativity to develop feasibility studies or undertake business ventures. The focus on marketing and online communications ensure that graduates have the necessary skills to grow a business and to access local, national or international customers who are searching, interacting, sharing and shopping online.
Course Structure
The following 12 units of competency, including 5 core units and 7 elective units are required to attain this qualification:
Term 1
- SIRXMKT006 Develop a social media strategy
- BSBMKG553 Develop public relations campaigns
- BSBMKG545 Conduct marketing audits
Term 2
- BSBMKG552 Design and develop marketing communication plans
- BSBOPS505 Manage organisational customer service
- BSBPMG430 Undertake project work
Term 3
- BSBFIN501 Manage budgets and financial plans
- BSBMKG546 Develop social media engagement plans
- BSBMKG541 Identify and evaluate marketing opportunities
Term 4
- BSBMKG543 Plan and interpret market research
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG555 Write persuasive copy
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Entry into BSB50620 Diploma of Marketing and Communication is limited to applicants who have completed all core units in BSB40820 Certificate IV in Marketing and Communication. Additionally, international students must provide evidence of successful completion of Year 12 or equivalent. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | A valid IELTS 5.5 with no band less than 5.0. |
Subjects
| Subject Name | Subject Type | Fees |
|---|---|---|
| Manage budgets and financial plans | Elective | |
| Develop a media plan | Core | |
| Lead and manage effective workplace relationships | Elective | |
| Identify and evaluate marketing opportunities | Core | |
| Establish and adjust the marketing mix | Core | |
| Plan market research | Core | |
| Interpret market trends and developments | Core | |
| Implement and monitor marketing activities | Core | |
| Conduct a marketing audit | Core | |
| Design and develop an integrated marketing communication plan | Core | |
| Undertake project work | Core | |
| Develop and implement crisis management plans | Core |
Career Opportunities
Possible employment opportunities include:
- Sales Manager
- Product Manager
- Public Relations Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator