Educonnect

Diploma of Marketing and Communication

Provider:
Business College at IH (ihBC)
Course Code:
BSB50620
CRICOS Code:
105532K
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fees:
AUD 6,900 Per Course
Delivery Mode:
On Campus, Blended Delivery
Target:
International
Intake:
January, March, May, July, September, November
Enquire Apply

Course Overview

Step up to an exciting and dynamic career in Marketing and Communications. Provide leadership and strategic direction in the marketing and communications activities of an organisation. With sophisticated data capture, analytics and reporting, today’s marketers are able to learn more about their audience than ever before, and target them with relevant, personalised content.
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area.

Course Structure

The following 12 units of competency are required to attain this qualification:

  1. BSBMKG541 - Identify and evaluate marketing opportunities
  2. BSBMKG542 - Establish and monitor the marketing mix
  3. BSBMKG552 - Design and develop marketing communication plan
  4. BSBMKG555 - Write persuasive copy
  5. BSBPMG430 - Undertake project work
  6. BSBMKG550 - Promote products and services to international markets
  7. BSBMKG544 - Plan and monitor direct marketing activities
  8. BSBCMM511 - Communicate with influence
  9. BSBMKG543 - Plan and interpret market research
  10. BSBPEF501 - Manage personal and professional development
  11. BSBCRT512 - Originate and develop concepts
  12. BSBTEC404 - Use digital technologies to collaborate in a work environment

Entry Requirement

Admission Requirements
Academic Entry Requirements

Direct entry to this course requires:

  • Completion of BSB42415 Diploma of Marketing and Communications; or
  • Hold the following units (or equivalent competencies):
    • BSBCMM411 Make presentations
    • BSBCRT412 Articulate, present and debate ideas
    • BSBMKG433 Undertake marketing activities
    • BSBMKG435 Analyse consumer behaviour
    • BSBMKG439 Develop and apply knowledge of communications industry; and
    • BSBWRT411 Write complex documents; or
  • Have two years equivalent full-time relevant work experience
Minimum Age to Apply International applicants must be a minimum of 18 years of age.
Language Requirement
IELTS Score (Minimum) International students must have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band.

Career Opportunities

Potential career opportunities include:

  • Sales and Marketing Manager
  • Marketing Coordinator
  • Marketing Team Leader
  • Communications Manager
  • Media Sales Manager

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