Educonnect

Diploma of Marketing and Communication

Provider:
Kent Institute Australia
Course Code:
BSB50620
CRICOS Code:
106218A
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
49-Week
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fee:
AUD 5,768 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. 

Course Structure

The following 12 units of competency are required for this course:

Core Units:

  1. BSBMKG541 Identify and evaluate marketing opportunities
  2. BSBMKG542 Establish and monitor the marketing mix
  3. BSBMKG552 Design and develop marketing communication plans
  4. BSBMKG555 Write persuasive copy
  5. BSBPMG430 Undertake project work

Elective  Units:

  1. BSBMKG543 Plan and interpret market research
  2. BSBMKG544 Plan and monitor direct marketing activities
  3. BSBOPS505 Manage organisational customer service
  4. BSBFIN501 Manage budgets and financial plans
  5. BSBMKG545 Conduct marketing audits
  6. BSBMKG551 Create multiplatform advertisements for mass media
  7. BSBCMM511 Communicate with influence

Entry Requirement

Admission Requirements
Academic Entry Requirements

Direct entry to this course requires:

  • Successful completion of Australian year 12 or equivalent. or;
  • Successful completion of AQF recognised Certificate IV in Marketing and Communication or other relevant qualification, or;
  • Have two years equivalent full-time relevant work experience
Language Requirement
IELTS Score (Minimum) Applicants from non-English speaking backgrounds must have an IELTS (Academic) test score of 6.0 with no band less than 5.5 or equivalent 

Career Opportunities

Potential career outcomes include:

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager

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