Diploma of Marketing and Communication
Provider:
Course Code:
BSB50620
CRICOS Code:
112432M
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
104-Week
Study Mode:
Full Time
Location:
Camellia, New South Wales, Australia
Course Fee:
AUD 12,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
Course Overview
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
Course Structure
The following 12 units of competency must be completed to achieve this qualification:
Core:
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Electives:
- BSBMKG543 Plan and interpret market research
- BSBMKG544 Plan and monitor direct marketing activities
- BSBMKG546 Develop social media engagement plans
- BSBPEF501 Manage personal and professional development
- BSBSTR501 Establish innovative work environments
- BSBCRT512 Originate and develop concepts
- BSBMKG554 Plan and develop public relations publications
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | At least 18 years of age by the expected commencement date of the course. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | To be eligible for this course students must have an minimum overall score of: 5.5 |
Career Opportunities
Possible job titles include:
- Sales Manager
- Product Manager
- Public Relations Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader