Educonnect

Diploma of Marketing and Communication

Provider:
Gold Coast Learning Centre
Course Code:
BSB50620
CRICOS Code:
108057H
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Surfers Paradise, Queensland, Australia
Course Fees:
AUD 7,500 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
Monthly
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Course Overview

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course Structure

The following 12 (5 core, 7 elective) units of competency must be completed to achieve this qualification.

  1. BSBMKG541 Identify and evaluate marketing opportunities 
  2. BSBMKG542 Establish and monitor the marketing mix 
  3. BSBMKG552 Design and develop marketing communication plans 
  4. BSBMKG555 Write persuasive copy 
  5. BSBPMG430 Undertake project work 
  6. BSBCMM511 Communicate with influence 
  7. BSBMKG543 Plan and interpret market research 
  8. BSBMKG545 Conduct marketing audits 
  9. BSBDAT501 Analyse data 
  10. BSBPEF501 Manage personal and professional development 
  11. BSBTEC404 Use digital technologies to collaborate in a work environment 
  12. BSBMKG548 Forecast international market and business trends

Entry Requirement

Admission Requirements
Academic Entry Requirements
  • Have completed BSB42415 Certificate IV in Marketing and Communication

    OR
    • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. 
    OR
    • Have two years equivalent full-time relevant work experience.
    Language Requirement
    IELTS Score (Minimum) To be eligible for this course students must have an minimum overall score of:  5.5

    Career Opportunities

    • Marketing manager
    • Digital marketing specialist
    • Communication manager
    • Product manager
    • International marketing coordinator

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