Diploma of Marketing and Communication
Course Overview
Course Structure
The Diploma of Marketing and Communication course structure includes 12 units of competency as follows:
3 core units
9 elective units
BSBCMM511 Communicate with influence
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and adjust the marketing mix
BSBMKG551 Create multiplatform advertisements for mass media
BSBTEC404 Use digital technologies to collaborate in a work environment
SIRXOSM007 Manage risk to organisational reputation in an online setting
BSBMKG555 Write persuasive copy
BSBMKG552 Design and develop marketing communication plans
SIRXMKT007 Develop a digital marketing plan
BSBMKG547 Develop strategies to monetise digital engagement replace
BSBMKG546 Develop social media engagement plan
BSBPMG430 Undertake project work
DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE
The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.
The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.
ASSESSMENT STRUCTURE
The students access the assessments through ELearn.
Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Course Specific Entry Requirements – The Marketing and Communications pathway: This course requires completion of 5 core units from the BSB40820 Certificate IV in Marketing and Communications. International students may complete the full lower level qualification or have completed only the required five core units set as entry requirements prior to commencing the Diploma level course. Academic General Requirements: Successful completion of Year 12 or equivalent and/or above |
| Minimum Age to Apply | International students must be over eighteen years old. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | IELTS 5.5 or equivalent Any AQF qualification at the Certificate III level or above in any discipline area delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements |
Career Opportunities
Graduates may work in the following occupations:
Marketing manager
Advertising coordinator
Customer service manager
Media planner