Diploma in Digital Marketing Specialist Co-op

The modules include:

1. Introduction to Marketing and Branding

This module is designed to provide you with the skills to build a customer profile and analyze the digital market. The module will enable you to understand the principles of digital advertising, the key elements of branding and competitive analysis.

2. Google SEO

In this module, you will learn about the internet and search engines. You will learn to review concepts and processes on the Internet, the meaning of a domain, how to purchase a domain and assess differences in URL extensions, storage servers and FTP files. This module will also focus on how search engines work and what factors influence website promotion (content, seniority, links, load times, Google spiders, negative SEO).

You will also learn about Online Reputation Management (ORM) and you’ll learn how to manage information presented on the internet (on the brand or product), while analyzing well-known cases on the subject.

Another concept covered during this module is market research and keywords. You will learn to identify trends and write customer reports about keyword research tools including keyword research practice and you’ll learn to manage the results.

Additionally, you will learn about optimization, including developing your familiarity with common errors and referrals, site accessibility to search engines and code testing, site structure testing tools and site content testing tools. You will practice site optimization testing and build a full optimization report.

3. Website Building and Design for Marketers

This module is designed to provide you with the skills needed to create a HTML page and manage content. The module will enable you to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page and uploading the site to a network.

4. Google Analytics

Google Analytics is a software for analyzing web site traffic. You will practice using this, learn about account management and profiles, how to decode key reports and define goals. The final part of this unit includes preparation for the Google Analytics Certification exam.

5. Managing Social Media Sponsored Campaigns*

This module is designed to provide you with the skills to set up and manage campaigns using social media, analyze differences between campaigns types and build a visual strategy. The module will enable you to prepare for the Facebook Blueprint certification exam.

6. Pay Per Click Marketing with Google Ads*

In this module, you will learn to create a Google Ads account, rules for creating ads, using dynamic extensions, conversion types and using conversion optimizers. You will also learn about bidding including includes types of bidding strategies, advantages and disadvantages, strategy adjustments for business purposes and Return On Investment (ROI) tracking. The final part of this unit includes preparation for the Google Ads certification exams.

7. Campaign Management, Regulations and Compliance

This module is designed to provide you with basic skills in the following tools: LinkedIn, graphics software (for quick editing), social activity management and analysis software. You will also learn about regulatory and compliance practices that are being utilized within the digital marketing industry.

8. Copywriting

In this unit, you will get hands-on experience writing web content, including how to write a blog or a post, newsletters, emails, landing pages, display ads, Facebook ads, native ads and website content.

Graduates of this certificate can expect career opportunities under NOC 1123 which includes positions such as:

1. Advertising consultant
2. Communication officer (except emergency services)
3. Communications specialist
4. Event marketing specialist
5. Fundraising consultant
6. Information officer
7. Media co-ordinator
8. Media relations officer
9. Museum educator
10. Press secretary
11. Public affairs officer
12. Public relations consultant
13. Public relations officer
14. Publicity agent
15. Information consultant
16. Information service co-ordinator