Data Science, AI, and Digital Business
Course Overview
The full-time bachelor’s degree programme comprises a standard study period of six semesters. The curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad or undertake further modules with an applied focus as part of career development.
For the bachelor’s programmes, the total student workload for the courses is 180 ECTS credits.
A key element of this programme is the Career Development Semester, within which you will work on an end-to-end data science project. This project will allow you to work on a business problem, similar to what you may be given by a future employer. You will take this problem and develop a solution by collecting data, then building software to resolve the problem. You will then evaluate, test, and deliver the business solution, just like you would for an employer or client.
Course Structure
Core Modules
- Python Programming
- Data Structures & Algorithms
- Databases & Big Data
- Data Mining
- Data Integration
- Artificial Intelligence & Machine Learning
- Applied Statistical Modelling
- Data Visualisation
- Data Driven Strategic Decision Making
- Data Governance, Security and Ethics
- AI Studio
- Digital Transformation and Cases
- Fundamentals of Marketing
- Sustainability Management
- Project Management
- Innovation Management in a Digital and Globalised World
- Digital Marketing and Analytics
- AI Applications for Digital Business
- Data Driven Business Models
- Creative Problem Solving and Strategy Development
- End-to-End Data Science Project
- Business Start-up Simulation
- Internship
- Study Abroad Option
- Mathematical Foundations
- Statistics
- Academic Writing and Research Methods
- Bachelor Thesis
Entry Requirement
| Admission Requirements | |
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| Academic Entry Requirements |
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| Language Requirement | |
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| IELTS Score (Minimum) | English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge. |
Career Opportunities
Potential graduate opportunities: app or games developer, web developer, information systems manager, IT consultant, multimedia programmer, network engineer, software developer.