Certificate IV in Marketing and Communication
Provider:
Course Code:
BSB40820
CRICOS Code:
105747F
Qualification Level:
Certificate
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
BRISBANE CITY, Queensland, Australia
Course Fees:
AUD 5,600 Per Course
Delivery Mode:
On Campus
Target:
Domestic, International
Intake:
February, April, May, July, August, October, November
Course Overview
The Certificate IV in Marketing and Communication is your gateway to a career in advertising, publications, social media, digital media or as the leader of your own company. It’s like a start up kit for your own entrepreneurial skills. This course will give you the skills to negotiate with professional marketing services or create your own marketing materials.
Course Structure
The following 12 units of competency, including 6 core units and 6 elective units are required to attain this qualification:
Term 1
- BSBADV602 Develop an advertising campaign
- BSBCOM603 Plan and establish compliance management systems
- BSBMKG603 Manage the marketing process
Term 2
- BSBLDR402 Lead effective workplace relationships
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBCMM401 Make a presentation
Term 3
- BSBCRT401 Articulate, present and debate ideas
- BSBMGT407 Apply digital solutions to work processes
- BSBMKG413 Promote products and services
Term 4
- BSBMKG408 Conduct market research
- BSBADV404 Schedule advertisements
- BSBMKG401 Profile the market
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Successful completion of Year 11 or equivalent. Any AQF qualification at the Certificate III level or above in any discipline area, delivered and assessed in English only, will be sufficient for meeting both the academic and English language entry requirements. |
| Language Requirement | |
|---|---|
| English Language Requirements | A valid IELTS 5.5 with no band less than 5.0 or equivalent. |
Subjects
| Subject Name | Subject Type | Fees |
|---|---|---|
| Profile the market | Elective | |
| Conduct market research | Elective | |
| Promote products and services | Elective | |
| Apply digital solutions to work processes | Core | |
| Apply marketing communication across a convergent industry | Core | |
| Develop and apply knowledge of marketing communication industry | Core | |
| Analyse consumer behaviour | Elective | |
| Lead effective workplace relationships | Elective | |
| Articulate, present and debate ideas | Core | |
| Report on financial activity | Elective | |
| Make a presentation | Core | |
| Schedule advertisements | Elective |
Career Opportunities
Possible employment opportunities include:
- Media Planner
- Community Relations Team Leader (Local Government)
- Direct Marketing Officer
- Assistant Advertising Account Planner
- Public Relations Officer