Certificate IV in Marketing and Communication

Provider:
Course Code:
BSB40820
CRICOS Code:
105495K
Qualification Level:
Certificate
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Perth, Western Australia, Australia
Course Fee:
AUD 9,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October

Course Overview

This qualification reflects the role of individuals who use well developed marketing and communication skills and broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to her duties.
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Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Structure

This qualification consists of the following 12 units of competency:

Core Units

  1. BSBCMM411 Make Presentations
  2. BSBMKG434 Promote products and services
  3. BSBMKG433 Undertake marketing activities
  4. BSBMKG435 Analyse consumer behaviour
  5. BSBMKG439 Develop and apply knowledge of communication industry
  6. BSBMKG440 Apply marketing communication across a convergent industry

Elective Units

  1. BSBWRT411 Write complex documents
  2. BSBCRT413 Collaborate in creative processes
  3. BSBCRT412 Articulate, present and debate ideas
  4. BSBTEC303 Create electronic presentations
  5. BSBMKG442 Conduct e-marketing communications
  6. BSBMKG437 Create and optimise digital media

Entry Requirement

Admission Requirements
Academic Entry Requirements All students must have successfully completed Year 10 or equivalent. 
Language Requirement
IELTS Score (Minimum) International students must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

Potential employment opportunities include:

  • Marketing Officer
  • Public Relation Officer
  • Junior Brand Manager

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