Educonnect

Certificate IV in Marketing and Communication

Provider:
Kent Institute Australia
Course Code:
BSB40820
CRICOS Code:
106217B
Qualification Level:
Certificate
Course Area:
Management and Commerce
Duration:
49-Week
Study Mode:
Full Time
Location:
Melbourne, Victoria, Australia
Course Fee:
AUD 5,768 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. 

Course Structure

The following 12 units of competency are required for this course:

Core Units:

  1. BSBMKG433 Undertake marketing activities
  2. BSBCMM411 Make presentations
  3. BSBMKG431 Assess marketing opportunities
  4. BSBMKG434 Promote products and services
  5. BSBOPS403 Apply business risk management processes
  6. BSBWRT411 Write complex documents

Elective  Units:

  1. BSBMKG442 Conduct e-marketing communications
  2. BSBOPS404 Implement customer service strategies
  3. BSBMKG435 Analyse consumer behaviour
  4. BSBMKG439 Develop and apply knowledge of communications industry
  5. BSBMKG440 Apply marketing communication across a convergent industry
  6. BSBCRT412 Articulate, present and debate ideas

Entry Requirement

Admission Requirements
Academic Entry Requirements

Direct entry to this course requires:

  • Successful completion of Australian year 11 or equivalent. or;
  • Successful completion of post secondary studies (Certificate III or above), or;
  • Relevant work experience in a related field
Language Requirement
IELTS Score (Minimum) Applicants from non-English speaking backgrounds must have an IELTS (Academic) test score of 6.0 with no band less than 5.5 or equivalent 

Career Opportunities

Potential career outcomes include:

  • Marketing Assistant
  • Marketing Coordinator
  • Direct Marketing Officer
  • Public Relations Officer

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