Certificate Iv In Marketing And Communication

BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION

Duration

Total duration: 52 Weeks

Qualification Description

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.  This program is focused on understanding the marketing communication industry, consumer marketing, market research, media scheduling and buying while developing writing and communication skills.

Code Title

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBMKG401 Profile the market

BSBMKG413 Promote products and services

BSBLDR402 Lead effective workplace relationships

BSBMKG408 Conduct market research

BSBWRT401 Write complex documents

BSBRES411 Analyse and present research information

BSBPRO401 Develop product knowledge

Vocational Outcome Direct Marketing Assistant, Marketing and Communications Consultant, Marketing Coordinator, Communication officer, Market research assistant, Advertising Copywriter

Academic Pathway

Training is delivered in stages which correspond to AQF Levels IV. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

Course Delivery & Assessment Methods

Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Delivery and assessment method includes a blended learning practice including learning management system (Moodle).

Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

Entry Requirements

Must be 18 years or older.

Must have completed an overseas equivalent of Year 12 (refer to table 1)

Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 (refer to table 2)

Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements.