Certificate IV In Marketing And Communication
Course Overview
BSB40820 Certificate IV in Marketing and Communications has been designed as an entry course into the fundamentals of marketing and communication techniques with introductory theory.
Students will develop the ability to apply solutions for marketing and communications situations in a variety of business contexts. Your study prepares you for a supervised role as a team member where you would report to more senior marketing practitioners.
Course Structure
The Certificate IV in Marketing and Communications course structure includes 12 units of competency as follows:
5 core units
7 elective units
BSBCRT411 Apply critical thinking to work practices
SIRXECM002 Prepare digital content
BSBMKG437 Create and optimise digital media
SIRXMKT006 Develop a social media strategy
BSBTEC403 Apply digital solutions to work processes
BSBCRT412 Articulate, present and debate ideas
BSBMKG439 Develop and apply knowledge of communications industry
BSBMKG435 Analyse consumer behaviour
BSBWRT411 Write complex documents
BSBMKG433 Undertake marketing activities
BSBTEC303 Create electronic presentations
BSBCMM411 Make presentations
DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE
The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.
The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.
ASSESSMENT STRUCTURE
The students access the assessments through ELearn.
Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | International students must be over eighteen years old |
| Academic Entry Requirements | Successful completion of Year 12 or equivalent and/or above |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | IELTS 5.5 overall (no less than 5.0 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider
Any AQF qualification at the Certificate III level or above in any discipline area delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements. |
Career Opportunities
Graduates may work in the following occupations:
Marketing officer
Advertising account coordinator
Sale and customer service officer
Social media officer
Media assistant