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Business – Marketing

Provider:
George Brown College
Course Code:
B120
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
2-Year
Study Mode:
Full Time
Location:
Toronto, Ontario, Canada
Course Fees:
CAD 17,925 Per Year
Delivery Mode:
On Campus
Target:
International
Intake:
January, September
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Course Overview

The Business - Marketing program is a two-year diploma that provides students with a solid foundation for a marketing career. During this program, you’ll learn how to analyze the market, the customers, and the competition using the building blocks of a marketing plan. You'll also learn how to help companies build their brands through direct, digital, mass, and social media channels, plus public relations and sales promotion.

Here are some skills you’ll be able to show off after completion of the Business - Marketing program:

  1. Contributing to the development of an integrated marketing communication plan for a product, concept, good, or service
  2. Conducting market research to help inform marketing decisions
  3. Analyzing the viability of a concept, product, good, or service in local, national, and global markets
  4. Describing the purpose and value of effective market research and design
  5. Soft skills, including written and oral communication, business presentations, and teamwork

Course Structure

Course Structure:

Semester 1:

Business Core: 7 (BUS 1038, COMM 2000, COMP 1010, MARK 1020, MARK 1046, MATH 1131)

Semester 2:

Business Core: 7 (ACCT 1036, COMM 1034, COMP 1115, MARK 2049, CMMK 1087, ECON 1031, General Education Elective)

Semester 3:

Business Core: 7 (CMMK 2034, ECON 1034, MARK 1055, MARK 2007, STAT 1012, PSY 1129, General Education Elective)

Semester 4:

Business Core: 8 (BUS 1056, COMM 2000, MARK 1002, MARK 2033, MARK 2063, MARK 2069, MARK 2065, MARK 2079)

Elective: 1 (General Education)

Entry Requirement

Admission Requirements
Academic Entry Requirements
  1. Minimum overall of 50% in Secondary Education Examination (SEE) or class 10th and in Higher Secondary Education Board (HSEB) or class 12th
  2. English: 50% or Higher in (SEE) or class 10th and in (HSEB) or class 12th
  3. For students applying to Information Technology, Construction & Engineering programs (i.e.: Mechanical, Civil, Electro-Mechanical, IT/Computers, Architecture, Construction, Interior Design): minimum overall of 50% in MATH in 10th (SEE) AND 12th (HSEB)
  4. For all other programs: 12th (HSEB) passing scores in English and Math. If no 12th (HSEB) Math, 50 % in 10th (SEE) Math is required.
  5. For some limited programs, minimum grades in Grade 12th (HSEB) Science, Math and English may be required.
Language Requirement
IELTS Score (Minimum)  6.0, minimum 5.5 in each skill band.
TOEFL-IBT Score (Minimum) 80 (online) minimum 20 in each skill band.
PTE Score (Minimum) 54, overall minimum 50 in each skill band.

Career Opportunities

Graduates are prepared for careers in a wide range of business sectors, including marketing firms, advertising agencies, retailers, banks and other financial services institutions, government, not-for-profit and small businesses. Potential positions may include:

  1. marketing assistant
  2. marketing co-ordinator
  3. market researcher
  4. assistant sales manager
  5. assistant event planner
  6. social media co-ordinator
  7. digital marketing co-ordinator
  8. media planning or media buying assistant

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