Business Management

Provider:
Course Code:
GISMA-BM
Qualification Level:
Undergraduate
Course Area:
Management and Commerce
Duration:
36-Month
Study Mode:
Full Time
Location:
Berlin, Berlin, Germany
Course Fees:
EUR 13,125 Per Year
Delivery Mode:
On Campus
Target:
International
Intake:
Jan, Apr, Jul, Oct 2024

Course Structure

Core Modules

  • Fundamentals of Strategic Management
  • Digital Marketing Methods
  • Leadership in a Digitalised and Globalised World
  • Fundamentals of Marketing
  • Financial and Cost Accounting
  • HR Management
  • Project Management
  • Sustainability Management
  • Digital Transformation and Cases
  • Economics and Digital Economics
  • Innovation Management in a Digital and Globalised World   
  • Foreign Language
  • Intercultural Skills and Ethics
  • Creative Problem Solving and Strategy Development
  • Internship
  • Study Abroad Option
  • Mathematical Foundations
  • Statistics
  • Academic Writing and Research Methods
  • Bachelor Thesis

Specialisation Modules (Choose One)

Finance

  • Data Driven Business Models
  • Customer Behaviour
  • Market Research and Data Analytics
  • Social Media Marketing
  • Digital Customer Experience Management
  • Digital Brand Management
  • Entrepreneurship
  • Data Driven Business Models
  • Agile Operations
  • Business Start-up Simulation
  • Entrepreneurship & Business Modelling
  • Pitch Training
  • Finance and Investment

Marketing

  • Data-Driven Business Models
  • Customer Behaviour
  • Market Research and Data Analytics
  • Social Media Marketing
  • Digital Customer Experience Management
  • Digital Brand Management
  • Logistics
  • Value Chain Management with SAP
  • Material Flow Systems
  • IoT
  • Transportation Logistics
  • Global Supply Chain Management
  • Robotics & Automation in Logistics

Human Resources

  • International Employment Law
  • Social Channel Recruiting
  • Identifying Talent
  • International Talent Mobility
  • Remuneration and Retention Management
  • Finance & Investment

Entry Requirement

Admission Requirements
Academic Entry Requirements
  1. General university entrance qualification.
  2. International students must conduct an entrance test.
Language Requirement
IELTS Score (Minimum) English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.

Career Opportunities

Potential graduate opportunities: management consultant, marketing manager, financial analyst, business development executive, supply chain manager, trade compliance specialist, and international human resources manager.

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