Bachelor of Digital Marketing
Course Overview
The Bachelor of Digital Marketing has been designed to incorporate key marketing and digital skills and knowledge. The course consists of core Business Management and Marketing units and specialised Digital Marketing units to position graduates for success as Digital Marketing or Social Media Marketing Manager.
The specialisation subjects include contemporary marketing, social media marketing and digital marketing, representing areas of knowledge where graduates will have substantial awareness and advanced skills in digital and social media marketing.
Students will have the ability to engage with projects where there is an opportunity to experience, and reflect on, failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills.
The course consists of thirteen (13) core units in business and marketing subjects, ten (10) digital marketing specialisation units and one (1) WIL unit. Students will have the ability to engage with projects where there is an opportunity to experience and reflect on failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills. The opportunity to create an e-Portfolio displaying the skills and knowledge developed during the course is integral to course design.
The teaching of the Bachelor of Digital Marketing integrates the practical experience of industry specialists with a strong academic approach. It lays the foundation of a coherent and cohesive body of understanding at the general business level, marketing, and digital marketing discipline areas. The course allows students to undertake specialised digital marketing units.
Course Structure
Work integrated learning (WIL301) is a professional placement and capstone unit in the third year of the bachelor course. The purpose of the WIL is to provide an important opportunity for students to apply the theory and practice learned and continue to improve their knowledge and skills in a real workplace or professional setting. Students combine this with a workplace-based project with a focus on problem identification and research.
Students will engage in an internship or develop their own venture to apply their learning to real world problems. They will contribute to their profession and/or organisation by undertaking Capstone projects as the assessment, where they apply their knowledge and skills to identify and address a workplace issue.
The internship, or working in a student’s own venture, is a crucial part of the student’s program of study at IGI.
The single WIL subject consists of a minimum of 150 hours of placement. The students are required to complete assessments throughout their placement using the Learning Management System. The assessment and learning outcomes are set out in the Subject Outline as is the requirement to complete a minimum of 39 hours of lecture and assessment plus 91 hours of self-study.
WIL subject is scheduled to be undertaken after completion of 48 credit points from the Level 100 and Level 200 units. This is to ensure that the students acquire the essential knowledge and skills and are prepared for success in their professional placement experience.
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | A completed higher education qualification; OR
● A minimum of four completed undergraduate subjects (an equivalent of 12 credit points) (or equivalent as set out in IGI’s Admissions Policy and Procedure)
Applicants with Vocational Education and Training (VET) study:
A completed Certificate IV or above (or equivalent as set out in IGI’s Admissions Policy and Procedure)
Applicants with work and life experience: Must demonstrate ability to undertake study at this level:
● Evidence of relevant work experience such as CV/resume with at least two reference letters; OR
● Formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success.
Applicants with recent secondary education:
Completed Australian Year 12 with an ATAR 60+ (or equivalent) with minimum Band 2 in English Standard or English EAL/D and Mathematics subjects. Applicant must be at least 18 years of age on course commencement date.
Academic entry requirements by country. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | IELTS (Academic): 6.0 overall (or equivalent) with a minimum score of 5.5 in Writing and Speaking
TOEFL: 60 (with min 18 in reading & writing)
Pearson: 50 (with min 50 in reading, writing & communication)
Cambridge English Advanced (CAE): Level B2 (169) |
Career Opportunities
Digital Marketing Specialist
SEO and SEM Specialist
Employment as a Content Creator/Strategist, Social Media Manager
Internship or Work Placements
Work integrated learning (WIL301) is a professional placement and capstone unit in the third year of the bachelor course. The purpose of the WIL is to provide an important opportunity for students to apply the theory and practice learned and continue to improve their knowledge and skills in a real workplace or professional setting. Students combine this with a workplace-based project with a focus on problem identification and research.
Students will engage in an internship or develop their own venture to apply their learning to real world problems. They will contribute to their profession and/or organisation by undertaking Capstone projects as the assessment, where they apply their knowledge and skills to identify and address a workplace issue.
The internship, or working in a student’s own venture, is a crucial part of the student’s program of study at IGI.
The single WIL subject consists of a minimum of 150 hours of placement. The students are required to complete assessments throughout their placement using the Learning Management System. The assessment and learning outcomes are set out in the Subject Outline as is the requirement to complete a minimum of 39 hours of lecture and assessment plus 91 hours of self-study.
WIL subject is scheduled to be undertaken after completion of 48 credit points from the Level 100 and Level 200 units. This is to ensure that the students acquire the essential knowledge and skills and are prepared for success in their professional placement experience.