Bachelor of Business (Marketing)
Course Overview
The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business Law and Management whilst later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The program is characterised by a final capstone subject which provides students with the opportunity to apply their learning to real-world problem-solving.
Course Structure
To be awarded this qualification students must successfully complete the following units of competency:
- Principles of Marketing
- BUS101 Business Communication
- INF101 Business Information Systems
- MGT101 Principles of Management
- STA101 Business Statistics
- ECO101 Business Economics
- LAW101 Introduction to Business Law
- ACC101 Principles of Accounting
- MKT201 Consumer Behaviour
- MKT202 Marketing Research and Marketing Analytics
- MKT203 Digital and Social Media Marketing
- MKT204 Marketing Communications
- MKT205 Services Marketing
- MKT206 Introduction to Entrepreneurship
- MKT301 International Marketing
- MKT302 Social Enterprise Marketing
- MKT303 Events Marketing
- MKT304 Strategic Marketing
- MKT305 Capstone Marketing Project
- BUS301 Corporate Governance and Social Responsibility
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Successful completion of Year 12 or equivalent with a minimum ATAR of 60. |
| Minimum Age to Apply | Students must be 18 years of age or older to apply for this course. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | To be eligible for this course students must have an minimum overall score of: Academic IELTS overall score of 6.0 with no individual band lower than 5.5 |
| PTE Score (Minimum) | To be eligible for this course students must have an minimum overall score of: 50 with no communicative score less than 42. |
Career Opportunities
AIIIHE aims to prepare work-ready professionals. It is expected that graduates could start a career in Information Systems in positions such as:
- Marketing and communications officers
- Advertising and sales team members and managers
- Digital marketers and marketing project consultants
- Brand managers
- Marketing manager
- Market research analyst