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Bachelor of Business (Marketing)

Provider:
International College of Management, Sydney (ICMS)
Course Code:
BBus
CRICOS Code:
0101119
Qualification Level:
Bachelor
Course Area:
Management and Commerce
Duration:
3-Year
Study Mode:
Full Time
Location:
Haymarket, New South Wales, Australia
Course Fees:
AUD 98,400 Per Course
Delivery Mode:
On Campus, Online Delivery
Target:
International
Intake:
February, March, May, June, October, December
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Course Overview

Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.
Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.
The ICMS Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world. This degree is underpinned by business subjects, together with specialised marketing subjects.

Course Structure

This course will run on a trimester basis with students taking up four courses per trimester. In order to attain this qualification student will need to complete:

  • 17 core units
  • 6 elective units
  • 1 capstone unit
  • 2 professional placement units


Entry Requirement

Admission Requirements
Academic Entry Requirements

ICMS requires the completion of NSW HSC with a minimum Band 2 in English and any one of; Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Investigating Science, Legal Studies, Financial Services or Business Services. or; the international equivalent qualification. 

India: Successful completion of Senior Secondary Certificate(State Boards) with an average score of at least 70% in best 4 subjects excluding local language.

Philippines: Successful completion of the Vitnemal with an average of Fair (3)

Spain: Successful completion of the Curso de Orientacion Universitaria [Course of University Guidance] with an overall GPA of 4.7
Language Requirement
IELTS Score (Minimum) ICMS requires an IELTS overall score of 6.0 with no bands under 5.5.

Career Opportunities

Possible employment opportunities include:

  • Marketing Manager
  • Social Media Manager
  • Digital Marketing Specialist
  • Business Development Manager
  • Business Analyst
  • Cross Channel Marketing Specialist
  • Communications Director
  • EDM Specialist
  • Marketing Strategist
  • Multimedia Specialist
  • e-Commerce Specialist
  • Engagement Specialist
  • Brand Manager
  • Content Manager
  • Creative Director 

Internship or Work Placements

At ICMS we believe that the best learning experience combines practical and ‘real world’ experience with a strong academic foundation. Work Integrated Learning (WIL) subjects are built into your degree, meaning you graduate with more than a degree – you’ll graduate with real world experience – and will have gained invaluable industry connections.

A minimum of 600 hours are expected to be undertaken. 

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