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Bachelor of Business (Marketing)

Provider:
Polytechnic Institute Australia (PIA)
Course Code:
BBus(Mkt)
CRICOS Code:
093090A
Qualification Level:
Bachelor
Course Area:
Management and Commerce
Duration:
6-Semester
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fees:
AUD 42,000 - 57,000 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
Semesterly
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Course Overview

Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.
Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.

Course Structure

This course consists of 24 core units which are to be completed over the duration of 6 semesters. 

The following subjects will be taught:

  • Principles of Accounting
  • Introduction to Management
  • Statistics for Business
  • Information Management Systems 
  • Economics for Business
  • Professional Business Communication
  • Business Law
  • Marketing Practice
  • Business Finance 
  • Researching the Market 
  • The Behaviour of Consumers 
  • Management Accounting 
  • Marketing Services 
  • Business Ethics and Corporate Social Responsibility
  • Organisational Behaviour  
  • Strategic Management 
  • Communicating with the Marketplace 
  • Leadership I
  • Managing Organisational Change 
  • Marketing to Business 
  • e-business Marketing 
  • International Marketing 
  • Leadership II
  • Marketing Capstone 

Entry Requirement

Admission Requirements
Academic Entry Requirements

Students must have completed an Australian Year 12 qualification or an equivalent secondary qualification overseas.

Other ways of entry may be:

  •  An accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university; or
  • One year of successful full-time study in an accredited course at a university or other higher education provider; or
  • Admission to candidature for an undergraduate degree at an Australian university
Language Requirement
IELTS Score (Minimum)
Students whose first language is not English, must demonstrate competency in the English language. English proficiency can be demonstrated by providing certified evidence of an IELTS test result of 6.0 with no band under 6.0 (or equivalent alternative), issued no more than two (2) years prior to date of application.
English Language Requirements Students whose first language is not English, must demonstrate competency in the English language. Acceptable evidence of English proficiency include:
  • Successful completion of an AQF Level 5 Diploma or above with at least one (1) year of full-time study in English at an Australian registered vocational or higher education.
  • Applicants who do not meet the specified English proficiency requirements must enrol in an English Language Intensive Courses for Overseas Students (ELICOS) program at PIA or a provider of their own choice.
  • Where student have applied to undertake an ELICOS course through an alternate provider they must provide a Confirmation of Enrolment (COE) for an ELICOS program in English for Academic Purposes (EAP), for a duration of at least twelve (12) weeks for every 0.5 below 6.0 overall or subsection IELTS or equivalent result, prior to application, and evidence of successful completion must be provided prior to enrolling in the PIA course.

Career Opportunities

The Bachelor of Business (Marketing) prepares you for employment in:

  • Advertising
  • eMarketing
  • International Marketing
  • Consumer and Marketing Research
  • Marketing Strategy

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