Bachelor of Business Administration in Marketing Management
Course Overview
The marketing management concentration is a field of specialization as the demand for marketing professionals continues to dominate job postings. Students specializing in the marketing concentration could expect to find work opportunities in certain areas including:
Brand, marketing, sales, or public relations manager
Advertising agency client services
Franchising or entrepreneurial ventures launching new products or services
Social media specialist or TV/radio/print/outdoor media representative
Marketing research and many more
Course Structure
Marketing Management Concentration Courses (5 courses required)
BMRK302: Social Media and Digital Marketing
Prerequisites: BMRK231 and ENGL102 (Co-req.)
BMRK431: Marketing Communications
Prerequisites: BMRK231 and ENGL101
BMRK433: International Marketing Management
Prerequisites: BIBM101, BMRK231 and ENGL101
BMRK434: Effective Selling and Sales Management
Prerequisites: BMRK231 and ENGL101
BMRK490 OR BMRK491: Marketing Management and Strategy / Marketing Management Strategies and Practicum
Prerequisites: BADM490 and 15 credits of BMRK courses (BMRK231, BMRK302, BMRK431, BMRK433, and BMRK434)
Electives (7 courses required)
Lower Division Electives (Select a minimum of 3 courses)
BADM222: Management Science
Prerequisites: BADM221
BHMT250: Wine and Oenology
Prerequisites: NONE
GEOG210: Urban Geography
Prerequisites: ENGL101 (Co-req.)
HIST201: Canada in the 21st Century
Prerequisites: ENGL101 (Co-req.)
HIST202: World Civiliza