The General Business Management concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically on any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard lower-level and upper-level course requirements.
It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.
General Business Management Concentration Courses (6 courses required)
Choose TWO from the following BMRK Concentration Courses
BMRK302: Social Media and Digital Marketing
Prerequisites: BMRK231, ENGL102 (Co-req.)
BMRK431: Marketing Communications
Prerequisites: ENGL101, BMRK231
BMRK433: International Marketing Management
Prerequisites: ENGL101, BIBM101 and BMRK231
BMRK434: Effective Selling and Sales Management
Prerequisites: ENGL101, BMRK231
Choose TWO from the following BIBM Concentration Courses
BIBM331: International Trade Management
Prerequisites: ENGL101, ACCT211, BIBM101 and ECON122
BIBM332: International Finance
Prerequisites: ENGL101, BIBM101 and FINC211
BIBM432: Global Supply Chain Management and Logistics
Prerequisites: ENGL101, BIBM101 and BADM202
Choose TWO from the following BHRM Concentration Courses
BHRM331: Strategic Planning for Human Resources
Prerequisites: ENGL101, BHRM231
BHRM332: Recruitment and Sel
Admission Requirements | |
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Academic Entry Requirements | Academic Requirements
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Language Requirement | |
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IELTS Score (Minimum) | IELTS: A minimum score of 5.5 |
TOEFL-IBT Score (Minimum) | TOEFL: A minimum score of 525 (paper-based), 60 (internet-based) |
PTE Score (Minimum) | 40 |