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Advanced Diploma of Marketing & Communication

Provider:
Rosehill College
Course Code:
106850K
CRICOS Code:
106850K
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
104-Week
Study Mode:
Full Time
Location:
Ultimo, New South Wales, Australia
Course Fees:
AUD 14,000 Per Year
Delivery Mode:
On Campus
Target:
International
Intake:
-
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Course Overview

The Advanced Diploma of Marketing & Communication at Rosehill College equips students with the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. This course is designed for individuals seeking to lead strategic marketing and communication functions in various industry contexts.

Course Structure

Core Units
  1. BSBMKG621: Develop organisational marketing strategy
  2. BSBMKG622: Manage organisational marketing processes
  3. BSBMKG623: Develop marketing plans
  4. BSBTWK601: Develop and maintain strategic business networks
Elective Units
  1. BSBMKG626: Develop advertising campaigns
  2. BSBMKG624: Manage market research
  3. BSBOPS601: Develop and implement a business plan
  4. BSBLDR601: Lead and manage organisational change
  5. BSBFIN501: Manage budgets and financial plans
  6. BSBSTR601: Manage innovation and continuous improvement
  7. BSBPMG536: Manage project risk
  8. BSBPEF501: Manage personal and professional development

Entry Requirement

Admission Requirements
Minimum Age to Apply
  1. Age: Applicants must be at least 18 years of age.
    1. Course Entry Interview: Participation in a course entry interview is required to determine suitability for the course and assess individual student needs.
    Academic Entry Requirements Academic and Experience Requirements:
    1. Must have completed one of the following:
    2. BSB52415 Diploma of Marketing and Communication; or
    3. The following units (or equivalent competencies):
    4. BSBMKG541 Identify and evaluate marketing opportunities
    5. BSBMKG542 Establish and monitor the marketing mix
    6. BSBMKG552 Design and develop marketing communication plans
    7. BSBMKG555 Write persuasive copy
    8. BSBPMG430 Undertake project work
    9. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
    10. Four years equivalent full-time relevant work experience.

    Language Requirement
    IELTS Score (Minimum)

    English Language Proficiency:

    • IELTS Score: Overall band score of 5.5, with no individual band score less than 5.0 (test results must be no more than 2 years old).

    Alternative Evidence of English Competence:

    Documented evidence can be provided to demonstrate any of the following:

    • Education for 5 years in an English-speaking country.
    • Successful completion of a foundation course in Australia.
    • Successful completion of the College English Placement Test at upper intermediate level.
    • Successful completion of High School in English.

    Career Opportunities

    Career Opportunities

    1. Marketing Manager
    2. Marketing Team Leader
    3. Product Manager

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