Advanced Diploma of Marketing and Communication
Course Overview
Course Structure
To be awarded this qualification students must successfully complete the following 12 units of competency:
Core Units:
- BSBMKG621 Develop organisational marketing strategy
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
Elective Units:
- BSBAUD601 Establish and manage compliance management systems
- BSBFIN601 Manage organisational finances
- BSBLDR601 Lead and manage organisational change
- BSBLDR602 Provide leadership across the organisation
- BSBMKG624 Manage market research
- BSBMKG626 Develop advertising campaigns
- BSBOPS601 Develop and implement business plans
- BSBSTR601 Manage innovation and continuous improvement
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | Be at least 18 years of age |
| Academic Entry Requirements | Students must have completed Year 12 or equivalent. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old).Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5. |
Career Opportunities
Successfully completing this training provides the knowledge and skills required for students to gain fulltime/part time or casual employment in the following possible job titles:
Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager.