Educonnect

Advanced Diploma of Marketing and Communication

Provider:
Australian Institute of Language and Further Education (AILFE)
Course Code:
BSB60520
CRICOS Code:
105497H
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Perth, Western Australia, Australia
Course Fee:
AUD 9,500 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation.
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This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Course Structure

This qualification consists of the following 12 units of competency:

Core Units

  1. BSBMKG621 Develop organisational marketing strategy
  2. BSBMKG622 Manage organisational marketing processes
  3. BSBMKG623 Develop marketing plans
  4. BSBTWK601 Develop and maintain strategic business networks 

Elective Units

  1. BSBMKG624 Manage market research
  2. BSBMKG628 Lead organisational public relations
  3. BSBLDR601 Lead and manage organisational change
  4. BSBSTR601 Manage innovation and continuous improvement
  5. BSBCRT512 Originate and develop concepts
  6. BSBMKG541 Identify and evaluate marketing opportunities
  7. BSBMKG542 Establish and monitor the marketing mix
  8. BSBMKG552 Design and develop marketing communication plans

Entry Requirement

Admission Requirements
Academic Entry Requirements Direct entry to this course requires the completion of Diploma of Marketing and Communication or an equivalent qualification. 
Language Requirement
IELTS Score (Minimum) International students must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

Potential employment opportunities include:

  • Marketing Director
  • Marketing Manager
  • Marketing Coordinator
  • Assessor

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