Educonnect

Advanced Diploma of Marketing and Communication

Provider:
Business College at IH (ihBC)
Course Code:
BSB60520
CRICOS Code:
105535G
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fees:
AUD 7,500 Per Course
Delivery Mode:
On Campus, Blended Delivery
Target:
International
Intake:
January, March, May, July, September, November
Enquire Apply

Course Overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Structure

The following 12 units of competency are required to attain this qualification:

  1. BSBMKG621 - Develop organisational marketing strategy
  2. BSBMKG622 - Manage organisational marketing processes
  3. BSBMKG623 - Develop marketing plans
  4. BSBTWK601 - Develop and maintain strategic business networks
  5. BSBMKG624 - Manage market research
  6. BSBMKG626 - Develop advertising campaigns
  7. BSBMKG627 - Execute advertising campaigns
  8. BSBSTR501 - Establish innovative work environments
  9. BSBCRT611 - Apply critical thinking for complex problem solving
  10. BSBOPS601 - Develop and implement business plans
  11. BSBTEC601 - Review organisational digital strategy
  12. BSBMKG625 - Implement and manage international marketing programs

Entry Requirement

Admission Requirements
Academic Entry Requirements

Direct entry to this course requires the completion of:

  • BSB52415 Diploma of Marketing and Communications, or
  • Hold the following units (or equivalent competencies):
    • BSBMKG541 Identify and evaluate marketing opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG552 Design and develop marketing communication plans
    • BSBMKG555 Write persuasive copy; and
    • BSBPMG430 Undertake project work; or
  • Have 4 years equivalent work experience
Minimum Age to Apply International applicants must be a minimum of 18 years of age.
Language Requirement
IELTS Score (Minimum) International students must have an IELTS or equivalent score of 5.5 with no less than 5.0 in any band.

Career Opportunities

Potential career opportunities include:

  • Advertising Account Planning Manager
  • Marketing Manager
  • Marketing Strategist
  • Marketing Director

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