Educonnect

Advanced Diploma of Marketing and Communication

Provider:
Kent Institute Australia
Course Code:
BSB60520
CRICOS Code:
106219M
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
49-Week
Study Mode:
Full Time
Location:
Melbourne, Victoria, Australia
Course Fee:
AUD 5,768 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

This qualification reflects the roles of individuals who provide leadership and strategic direction in the Marketing and Communications activities of an organisation. Upon completion of this course, individuals will be able to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Structure

The following 12 units of competency are required for this course:

Core Units:

  1. BSBMKG623 Develop marketing plans
  2. BSBMKG621 Develop organisational marketing strategy
  3. BSBMKG622 Manage organisational marketing processes
  4. BSBTWK601 Develop and maintain strategic business networks

Elective  Units:

  1. BSBMKG624 Manage market research
  2. BSBINS601 Manage Knowledge and Information
  3. BSBFIN601 Manage organisational finances
  4. BSBLDR601 Lead and manage organisational change
  5. BSBSTR601 Manage innovation and continuous improvement
  6. BSBMKG626 Develop advertising campaigns
  7. BSBCRT611 Apply critical thinking for complex problem solving
  8. BSBOPS601 Develop and implement business plans

Entry Requirement

Admission Requirements
Academic Entry Requirements

Direct entry to this course requires:

  • Successful completion of Australian year 12 or equivalent. AND;
  • Successful completion of AQF recognised Diploma of Marketing and Communication or other relevant qualification, OR;
  • Have four years equivalent full-time relevant work experience
Language Requirement
IELTS Score (Minimum) Applicants from non-English speaking backgrounds must have an IELTS (Academic) test score of 6.0 with no band less than 5.5 or equivalent 

Career Opportunities

Potential career outcomes include:

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager

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