Advanced Diploma of Marketing and Communication
Course Overview
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties
Course Structure
Students must complete the following units of competency to complete this course:
Unit Code Unit Name
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
BSBADV602 Develop an advertising campaign
BSBINM601 Manage knowledge and information
BSBMGT615 Contribute to organisation development
BSBMKG603 Manage the marketing process
BSBMKG523 Design and develop an integrated marketing communication plan
BSBRSK501 Manage risk
BSBMKG608 Develop organisational marketing objectives
BSBFIM601 Manage finances
BSBMGT608 Manage innovation and continuous improvement
BSBMKG607 Manage market research
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Must have completed an overseas equivalent of Year 12 |
| Minimum Age to Apply | Must be 18 years or older.
|
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 |
Career Opportunities
Vocational Outcome Marketing director, Marketing strategist, National, regional or global marketing manager