Advanced Diploma of Marketing and Communication
Course Overview
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure
The 12 units of competency (4 core and 8 elective) are delivered throughout the 78 weeks. All units of competency must be completed to receive an Advanced Diploma of Marketing and Communication qualification.
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have four years equivalent full-time relevant work experience. |
| Language Requirement | |
|---|---|
| English Language Requirements | All International Students must have IELTS 5.5 or equivalent. |
Career Opportunities
Vocational Outcomes
Successful completion of the BSB60520 Advanced Diploma of Marketing and Communication can lead to a range of possible career opportunities including Marketing Manager, Marketing Director, Advertising Account Director, Client Service Executive and Client Service Director.